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UK Social Media Awards 2026: All 36 Category Winners

·4 min read

Explore all 36 UK Social Media Awards 2026 category winners, from Fabric Social and Favola to campaign teams, with Silver recipients and entry-writing advice.

Last checked against official sources: 30 October 2026

* Dates and timings are subject to change, please check directly with the awards organisers.

The 2026 UK Social Media Awards have recognised campaign teams, agencies and individuals across 36 categories. The ceremony was held on 22 October 2026 at London Hilton Bankside. Fabric Social won Best Large Agency, Favola won Best Small Agency, and Drew Benvie of Battenhall was named Social Media Leader of the Year.

The results span platform-specific work, sector campaigns, innovation and team performance. Shell V-Power won both Most Innovative Social Media Campaign and Best Use of AI in Social Media for Feel Closer. Jeremy Holland & The Golden Kobe Family won Best Use of YouTube for Purpose Led Rescue Storytelling on YouTube.

Platform, Collaboration and Innovation Winners

  • Best Use of Instagram: Socialed & Gett UK. Silver: Spring The Agency & Tinder UK.
  • Best Use of YouTube: Jeremy Holland & The Golden Kobe Family. Silver: Tangerine & Specsavers.
  • Best Use of TikTok: Mindshare UK & Unilever UK.
  • Best Audience Engagement Campaign: National Deaf Children’s Society. Silver: Smarts & Asda.
  • Best Social Influencer Campaign: Buddy Media Group & Wilkinson Sword Intuition. Silver: Coolr & Deliveroo.
  • Best Collaboration with a Content Creator: BAM! Comedy & Moonpig. Silver: The Cast & Channel 4.
  • Best Collaboration with an Influencer: Coolr & Deliveroo. Silver: London Northwestern Railway.
  • Best Use of Research & Evaluation: TUI & Catalyst Creative.
  • Most Impactful Social Media Innovation: OOB & OOB Labs.
  • Most Innovative Social Media Campaign: Shell V-Power. Silver: TUI UK Brand Social Team & Pinterest.
  • Best Low Budget Campaign: Bigbox & Pellows. Silver: Pretzel Films & GrandpaSpy.
  • Best Use of UGC: Coolr & WKD. Silver: Wavemaker UK & Activia.

Sector and Strategic Campaign Winners

  • Best Use of Social Media for Entertainment: The Cast & Channel 4.
  • Best Use of Social Media for Finance: Buddy Media Group & Aviva. Silver: Spin & ACCA.
  • Best Use of Social Media for Retail: Favola & The Entertainer.
  • Best Use of Social Media for Hospitality: Cartwright & Slick City. Silver: A Friendly Bunch & Paradox Museum London.
  • Best Use of Social Media for FMCG: MikeWorldWide & Whole Foods Market. Silver: Stakked & Golden Kings.
  • Best Use of Social Media for Fashion: SocialChain & Primark.
  • Best Use of Social Media for Health & Beauty: Campfire & Vaseline.
  • Best Use of Social Media for Travel & Tourism: National Rail & Spin.
  • Best Use of Social Media for Food & Drink: Coolr, Burger King UK & Pringles. Silver: SEEN Connects & Arla Skyr.
  • Best Use of Social Media for Sports & Fitness: The FA & Hope&Glory.
  • Best Use of Social Media for Home & Garden: Rightmove & Uncovered.
  • Best Charity / Not-for-Profit Campaign: Electrical Safety First.
  • Best Long-Term Strategic Use of Social Media: OOB & Ann Summers. Silver: Spinnaker London & Sony Pictures UK.
  • Best Integrated Campaign: Freuds and DHSC.
  • Best Real Time Response Campaign: VCCP Social Club & Co-op. Silver: Hasbro & Peppa Pig.
  • Best Use of Paid Social: GRA & Clyde Munro. Silver: Cartwright & Slick City.
  • Best Use of AI in Social Media: Shell V-Power.

Individual, Team and Agency Winners

  • Emerging Talent Award: Olivia Tuffrey — The Good Influence.
  • Social Media Leader of the Year: Drew Benvie — Battenhall.
  • Best In-House Team: Hobbycraft. Silver: Leeds Building Society — Social Media Team.
  • Best In-Agency Team: Brands2Life. Silver: VCCP Social Club.
  • Best Start-Up Agency (Less Than 2 Years Old): HelloFranses!
  • Best Small Agency: Favola. Silver: TSA.
  • Best Large Agency: Fabric Social. Silver: eight&four.

Turn Campaign Activity into Evidence of Impact

Choose the category that matches your strongest evidence, rather than stretching one campaign across every possible award. Explain the audience problem, the insight behind your approach, what your team changed and the outcome. Views and engagement are useful context; connect them to the business, customer or community result the campaign was designed to achieve.

Make the contribution of each partner clear and support your account with a baseline, a defined measurement period and relevant feedback. An independent reader should be able to follow the path from problem to solution to result without knowing your brand. Crafting Winning Awards Entries offers a practical structure for building that story.

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