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Performance Marketing Awards 2027: Entries Open Worldwide

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The PMAs opened on 26 October 2026 and now accept work worldwide. Check the qualifying period, staged fees and final February deadline before preparing your entry.

Last checked against official sources: 31 October 2026

* Dates and timings are subject to change, please check directly with the awards organisers.

Entries for the Performance Marketing Awards 2027 opened on 26 October 2026. Previously centred on the UK market, the programme now accepts work from every market. Advertisers, publishers, agencies, networks, technology providers and startups can enter globally.

Plan Your Entry and Budget

The qualifying activity period runs from 1 January 2026 to 18 February 2027. Choose work that fits your category and can demonstrate commercial results relative to its budget and the challenge faced, rather than relying on scale alone.

The organiser lists these submission stages and fees per entry:

  • 19 November 2026: early bird, £395.
  • 17 December 2026: regular, £525.
  • 21 January 2027: late, £625.
  • 18 February 2027: final, £725.

All prices exclude 20% VAT. The FAQ explicitly sets the final cutoff at 23:59 GMT on 18 February 2027, although another answer calls it midnight. Plan for the explicit earlier time and confirm with the organiser if your submission depends on that distinction.

Show What Your Work Achieved

Multiple categories are permitted, but each application must be tailored to its category. Previously submitted work needs significant new developments and subsequent results to qualify again.

Start with the challenge, explain your decisions and support the outcome with credible evidence. Separate your contribution from other factors and agree any confidential figures with the client before drafting. Use the official entry kit for the category criteria and judges' guidance.

The ceremony is scheduled for 12 May 2027 at Royal Lancaster London. Keep the submission plan separate from attendance arrangements: the immediate decision is which work you can evidence well and which fee stage you can realistically meet.

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